• Who is matt dominici?

    Depending on what question you ask, I'm a: marketer, strategist, entrepreneur, uncle, hiker, amazing speller, dog lover, sports enthusiast, Bostonian, and plenty of other things....

    Marketing

    MARKETING STRATEGY &

    EXECUTION

    I specialize in creating integrated go-to-market strategies for new products

    Partnerships, Strategy, Business Development

    PARTNERSHIPS

    I identify and execute strategic relationships to reach new customers and add value to both parties

    Innovation, Entrepreneurship

    INNOVATION

    I'm an ENTP; an "idea generator." I love design thinking, rapid idea iteration, and working lean.

    Operations, account management, law, legal, finance, accounting

    EVERYTHING ELSE

    I'm a utility infielder. I know corporate law, product management, account management, and can even create a quick NPV analysis on the back of a napkin.

  • EXPERIENCE

    A Little of What I've Done

    Market Development Manager

    July 2018 - Current

    Supporting the digital transformation of Cengage from a publisher to an ed-tech company. I partner directly with Product Managers and Learning Designers to develop the vision for products and conduct market research to turn potential customers into actual customers.

    Strategic Partnerships Marketing

    December 2017 - February 2018

    Primarily responsible for strategy & execution of marketing initiatives, lead generation campaigns, and sales enablement resources for all strategic partnerships at Upserve.

    Marketing Lead, Staples Digital Innovation Lab

    February 2016 - November 2017

    Selected as member of 5 person cross-functional team established by executive leadership to foster innovation, invention, and acceleration of concepts and processes within all segments of the organization. Focus is to leverage technology to deliver customer experience innovations, new service options, & business model innovations. Working on driving a culture of innovation and big bold thinking, delivering value for customers and business through rapid test and learn and experimentation.

    Marketing Program Manager - Digital Services

    October 2014 - January 2016

    Trying to reinvent the office every day.

     

    Marketing lead on internal corporate entrepreneurship team focused on building a portfolio of new Digital Services businesses for SMB and Midmarket customers across all sales channels (retail, e-comm, & field sales). Responsible for go-to-market strategy, demand gen, product marketing, retention, etc.

     

    Products included the following:
    -graphic design
    -3D printing
    -shredding
    -direct mail
    -digital marketing (SAAS)

    Marketing & Sales Manager

    Fall 2014

     

    I was the first marketing employee for an early-stage cleantech startup.  I handled social media strategy & execution, managed and created content, and performed research on prospective customers.

    Strategic Research Assistant

    Summer 2014

    I performed strategic primary and secondary research on behalf of clients in several industries including Consumer Brands, Life Sciences, Technology, and Media to identify industry & market opportunities.

    Co-Founder & Director of Marketing, Strategy & Business Development

    2013 - 2014

    During business school I helped establish a direct-to-consumer e-commerce coffee company, serving freshly roasted beans from my friend's farm in Latin America. Failure brings modesty and personal growth, right??

    Project Manager - Digital & Strategy Innovation

    Winter 2013 Internship

    Managed a group of undergraduate students responsible for a competitive analysis project, and assisted in the development of an innovation strategy for digital marketing and a wearables product pipeline.

    MBA Summer Associate - Marketing & Business Development

    Summer 2013 Internship

    Marketing strategy & execution via multiple channels (traditional, digital, social, etc.). Glorified event planner at times. Also worked on strategic partnerships for customer acquisition, including the development of an Entrepreneurship Program.

    Marketing/Product Management Consultant

    Winter 2012 Internship

    My team created a B2B product to sell sustainability consulting services to other companies looking to improve their environmental footprint. Perfect complement to leverage their expertise, and provide a new stream of revenue for the business.

    Senior Paralegal Associate

    2006 - 2012

    Did everything under the sun for the leading timber and agricultural asset management firm on a global scale - M&A work, RFP responses, corporate legal transactions, litigation, contract negotiation, management of all outside counsel, etc.

    Corporate Paralegal

    2005

    Assisted 20+ partners and 100+ clients in the corporate practice. Drafted & revised entity formation documents, shareholder agreements, managed minute books and capitalization documents, etc.  Helped several startups get funding, did some M&A diligence, and even brought a company public.

    Corporate Paralegal

    2003 - 2004

    Learned as much as I could about entity formation and management until the dissolution (read: collapse) of the firm.

    Retail Sales Associate

    1996 - 2002

    Served on the "front lines" as a retail sales associate. Chosen by senior management to help open/launch new store location. Helped train associates, provided superior customer-centric experience, etc.

  • EDUCATION

    What Happens When You Combine a Liberal Arts Degree With an MBA? You're Looking at Him...

    Babson College

    MBA - Marketing & Entrepreneurship (2012-2014)

    Two-year long exhaustive business bootcamp - marketing, accounting, corporate finance, equities, etc. - all from a highly-entrepreneurial perspective.

    Bates College

    Bachelor of Arts - Political Science (1998-2002)

    Studied all the finer things in life - politics, economics, anthropology, sociology, and maybe even a little math & science.  Learned how to think critically, conduct research, and synthesize information.

  • MY Blog

    Thoughts, musings, and utter nonsense.

    2018年5月14日 · Sports betting,Blockchain,startups,Sports,Gambling
    So unless you're living under a rock, you heard the news today: the US Supreme Court ruled 6-3 in favor to legalize sports gambling on a state-by-state level. Obviously, there's a lot to unpack here, and I'm sure you'll see countless articles/editorials on this that are much more structured & in...
    2018年5月11日 · Innovation,Retail,Entrepreneurship
    Interesting article was recently written by the folks over at Business of Fashion: www.businessoffashion.com/articles/opinion/retails-innovation-problem Don't want to read the whole thing? Below are the top reasons why retailers can't innovate, according to the author, Doug Stephens: 1....
    2017年10月8日 · startups,TV,Entrepreneurship
    Last Sunday night was the season premiere of perhaps my favorite show in television history: Curb Your Enthusiasm. [Editor’s note: this just eeked out a win against Seinfeld and Just The Ten Of Us]. If you think I’m kidding, note that the theme song for Curb has been my phone ring for the last 5+...
    2017年6月21日 · Retail,digital,strategy
    So the Wall Street Journal just published an interesting article about TJX aptly titled: How to Survive the Retail Crisis: A Master Class from T.J. Maxx . Haven't read it yet? Do so. If you're a millennial, I don't need to convince you to borrow someone else's password to get past the paywall -...
    2017年5月9日 · Customer Centricity,Product management,Entrepreneurship
    Some companies like to call it being "customer centric" when thinking about experiences with their brand; others call it "human-centered design," specifically around products they've created. I'm not here to lecture you about what the correct nomenclature is to use, but I do know this is true:...
    Everyone else seems to be chiming in on CES this year, so I figured I'd throw my own insights into the mix. Here goes nothing: What a total shit show. Not even Vegas can handle CES crowds. I waited 45 min at the airport cab line (dead phone = no Uber). Restaurants were running out of everything...
    2016年11月9日 · startups,Blockchain
    In short: everything and nothing. To back things up for a minute, for those who don’t know what the blockchain is: it’s a "data structure that makes it possible to create a digital ledger of transactions and share it among a distributed network of computers" (via the Wall Street Journal). ...
    2016年6月1日 · New Hampshire,Personal
    Love seeing my home state in pop culture news recently (going back to the old adage "any publicity is good publicity"): First there was a reference to my hometown on "Last Week Tonight" with John Oliver Then there was another reference to Litchfield on Veep (props to HBO for doubling down on...
    2016年5月4日 · Entrepreneurship
    So last Friday I had the opportunity to stay in and watch a documentary which I'd been waiting over a year to see: Meru. It won the "Audience Award" at the Sundance Film Festival, and is available for viewing either on iTunes ($14.99 pricepoint is tough to swallow) or Amazon ($4.99 rental is more...
    2016年4月7日 · startups,Bots,AI
    "First there were websites, then there were apps...now there are bots." There's been a lot of buzz lately around the rise of chat bots in the market: Fred Wilson of Union Square Ventures is talking about it here, as Kik Bot (a portfolio member) just created a white label solutionForbes had an...
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