Who is matt dominici?
Depending on what question you ask, I'm a: marketer, strategist, entrepreneur, uncle, hiker, amazing speller, dog lover, sports enthusiast, Bostonian, and plenty of other things....
MARKETING STRATEGY &
I specialize in creating integrated go-to-market strategies for new products
I identify and execute strategic relationships to reach new customers and add value to both parties
I'm an ENTP; an "idea generator." I love design thinking, rapid idea iteration, and working lean.
I'm a utility infielder. I know corporate law, product management, account management, and can even create a quick NPV analysis on the back of a napkin.
A Little of What I've Done
Market Development Manager
July 2018 - Current
Supporting the digital transformation of Cengage from a publisher to an ed-tech company. I partner directly with Product Managers and Learning Designers to develop the vision for products and conduct market research to turn potential customers into actual customers.
Marketing Lead, Staples Digital Innovation Lab
February 2016 - November 2017
Selected as member of 5 person cross-functional team established by executive leadership to foster innovation, invention, and acceleration of concepts and processes within all segments of the organization. Focus is to leverage technology to deliver customer experience innovations, new service options, & business model innovations. Working on driving a culture of innovation and big bold thinking, delivering value for customers and business through rapid test and learn and experimentation.
Marketing Program Manager - Digital Services
October 2014 - January 2016
Trying to reinvent the office every day.
Marketing lead on internal corporate entrepreneurship team focused on building a portfolio of new Digital Services businesses for SMB and Midmarket customers across all sales channels (retail, e-comm, & field sales). Responsible for go-to-market strategy, demand gen, product marketing, retention, etc.
Products included the following:
-digital marketing (SAAS)
Marketing & Sales Manager
I was the first marketing employee for an early-stage cleantech startup. I handled social media strategy & execution, managed and created content, and performed research on prospective customers.
Strategic Research Assistant
I performed strategic primary and secondary research on behalf of clients in several industries including Consumer Brands, Life Sciences, Technology, and Media to identify industry & market opportunities.
Co-Founder & Director of Marketing, Strategy & Business Development
2013 - 2014
During business school I helped establish a direct-to-consumer e-commerce coffee company, serving freshly roasted beans from my friend's farm in Latin America. Failure brings modesty and personal growth, right??
Project Manager - Digital & Strategy Innovation
Winter 2013 Internship
Managed a group of undergraduate students responsible for a competitive analysis project, and assisted in the development of an innovation strategy for digital marketing and a wearables product pipeline.
MBA Summer Associate - Marketing & Business Development
Summer 2013 Internship
Marketing strategy & execution via multiple channels (traditional, digital, social, etc.). Glorified event planner at times. Also worked on strategic partnerships for customer acquisition, including the development of an Entrepreneurship Program.
Marketing/Product Management Consultant
Winter 2012 Internship
My team created a B2B product to sell sustainability consulting services to other companies looking to improve their environmental footprint. Perfect complement to leverage their expertise, and provide a new stream of revenue for the business.
Senior Paralegal Associate
2006 - 2012
Did everything under the sun for the leading timber and agricultural asset management firm on a global scale - M&A work, RFP responses, corporate legal transactions, litigation, contract negotiation, management of all outside counsel, etc.
Assisted 20+ partners and 100+ clients in the corporate practice. Drafted & revised entity formation documents, shareholder agreements, managed minute books and capitalization documents, etc. Helped several startups get funding, did some M&A diligence, and even brought a company public.
2003 - 2004
Learned as much as I could about entity formation and management until the dissolution (read: collapse) of the firm.
Retail Sales Associate
1996 - 2002
Served on the "front lines" as a retail sales associate. Chosen by senior management to help open/launch new store location. Helped train associates, provided superior customer-centric experience, etc.
What Happens When You Combine a Liberal Arts Degree With an MBA? You're Looking at Him...
MBA - Marketing & Entrepreneurship (2012-2014)
Two-year long exhaustive business bootcamp - marketing, accounting, corporate finance, equities, etc. - all from a highly-entrepreneurial perspective.
Bachelor of Arts - Political Science (1998-2002)
Studied all the finer things in life - politics, economics, anthropology, sociology, and maybe even a little math & science. Learned how to think critically, conduct research, and synthesize information.
Thoughts, musings, and utter nonsense.